Find weaker areas
See where a search appears less often across the service area instead of assuming the strongest point tells the whole story.
Local visibility
See where customers can actually find you.
A single Google search only shows one place at one moment. Pinpoint maps local visibility across the area you serve, so you can see where your Business Profile appears and where it does not.
That matters because local results are not a single scoreboard. A customer searching from one neighbourhood may see a different group of businesses than a customer searching from another. Time, location, and the search itself can all affect the result. Pinpoint does not turn that uncertainty into a promise. It gives you a repeatable way to look at the same important searches across the same service area, then discuss the pattern in plain language. You can see a strong centre and weaker edges, or notice that a competitor is more visible in a part of town. The useful next step is not to chase a number in isolation. It is to decide where you need more understanding, keep the comparison consistent, and use the view alongside the real work of keeping your profile accurate and useful for customers. This makes local search conversations more specific, practical, and grounded in the area customers actually move through.
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$1 for your first 7 days, then $79 CAD/month per location. Cancel anytime.
Illustrative example
“emergency plumber” · a local service area
Top range: positions 1–3
Middle range: positions 4–10
Lower range: positions 11+
What this can show: visibility varies across the service area, so one search does not tell the whole story.
Turn a scattered search picture into a useful local view
The heatmap is an illustrative view of positions around a business, not a customer result. It gives an owner a plain way to discuss local visibility without pretending that one search represents every nearby customer.
How it works
1. Choose the searches that matter
Start with the services and local searches you want to understand. You decide which terms are useful for your business rather than relying on a generic keyword list.
2. Pinpoint scans the service area
Pinpoint checks the selected searches across a grid of locations and puts the result into one view. That makes differences from block to block easier to spot than a manual search.
3. Use the pattern to decide what needs attention
Compare the same view over time, look for areas with weaker visibility, and use the pattern to guide the next conversation about your profile and local presence.
Start your $1 trial
$1 for your first 7 days, then $79 CAD/month per location. Cancel anytime.
Make the next local decision with more context
Watch direction, not one snapshot
Compare like-for-like views over time to understand whether local visibility is changing, while remembering rankings can move with time and location.
Understand the competitive picture
Notice where other businesses appear more prominently so you can ask better questions about the local market without treating the grid as a promise.
Control and safety
A view you can question, not a score you have to trust blindly
- Choose the searches
- Keep the view focused on services and locations that matter to the business.
- Read the legend
- Use the plain-language rank ranges to understand the illustrative grid without confusing it for a customer outcome.
- Compare consistent views
- Return to the same searches and area when you want a clearer before-and-after discussion.
Start your $1 trial
$1 for your first 7 days, then $79 CAD/month per location. Cancel anytime.
Questions before you start
Why can rankings look different across my service area?
Local search results can vary by searcher location and time. A grid shows several locations so one manual search is not mistaken for the whole area.
Does a heatmap promise better rankings?
No. It is a way to observe local visibility. It cannot predict ranking gains, traffic, or revenue.
Are the example rank values customer results?
No. The example is illustrative. It is there to explain how to read the view, not to represent a customer result.
What do I choose for rank tracking?
Choose the searches and local area that are relevant to your business. Pinpoint then presents those checks in a consistent view.
Start your $1 trial
$1 for your first 7 days, then $79 CAD/month per location. Cancel anytime.